Great Traits began with an unlikely partnership.
Before the 1992 Summer Olympics in Barcelona, swimmer Mark Tewksbury came to Debbie Muir for technical help with his underwater kicks, starts, and turns.
What made the real difference wasn’t just technique.
It was understanding that great performance isn’t accidental. The way people think, communicate, prepare, respond and lead can be developed and trained.
Those early lessons from high-performance sport became the foundation for something much bigger: a practical framework of traits, skills and processes that can be learned, practiced and improved over time.
Exceptional performance isn’t something you simply have. What it takes to achieve can be learned, practiced and applied. Great Traits is a way to do exactly that.
Great Traits began with an unlikely partnership.
Before the 1992 Summer Olympics in Barcelona, swimmer Mark Tewksbury came to Debbie Muir for technical help with his underwater kicks, starts, and turns.
Before the 1992 Summer Olympics in Barcelona, swimmer Mark Tewksbury came to Debbie Muir for technical help with his underwater kicks, starts, and turns.
What made the real difference wasn’t just technique.
It was understanding that great performance isn’t accidental. The way people think, communicate, prepare, respond and lead can be developed and trained.
Those early lessons from high-performance sport became the foundation for something much bigger: a practical framework of traits, skills and processes that can be learned, practiced and improved over time.
Exceptional performance isn’t something you simply have. What it takes to achieve can be learned, practiced and applied. Great Traits is a way to do exactly that.
What made the real difference wasn’t just technique.
It was understanding that great performance isn’t accidental. The way people think, communicate, prepare, respond and lead can be developed and trained.
Those early lessons from high-performance sport became the foundation for something much bigger: a practical framework of traits, skills and processes that can be learned, practiced and improved over time.
Exceptional performance isn’t something you simply have. What it takes to achieve can be learned, practiced and applied. Great Traits is a way to do exactly that.
From Olympic gold to global leadership
Where Great Traits Began
Carolyn Waldo/Michelle Cameron, Olympic Gold Medalists
Decades of high-performance coaching revealed something important: great performance isn’t accidental. The way people think, prepare, communicate, respond and lead can be developed and trained.
Those lessons became the foundation for Great Traits: a practical framework of traits, skills and processes that can be learned, practiced and improved over time.
Exceptional performance isn’t something you simply have. What it takes to achieve can be learned, practiced and applied. Great Traits is a way to do exactly that.
The same principles that helped Olympic athletes reach the highest level of performance are at the heart of the Great Traits framework. Today, that framework helps people perform, lead, and make a difference, whatever their role or pursuit.
Mark Tewksbury, Olympic Gold Medalist
From Olympic gold to global leadership
Where Great Traits Began
From Olympic gold to global leadership
Where Great Traits Began
Decades of high-performance coaching revealed something important: great performance isn’t accidental. The way people think, prepare, communicate, respond and lead can be developed and trained.
Those lessons became the foundation for Great Traits: a practical framework of traits, skills and processes that can be learned, practiced and improved over time.
Exceptional performance isn’t something you simply have. What it takes to achieve can be learned, practiced and applied. Great Traits is a way to do exactly that.
The same principles that helped Olympic athletes reach the highest level of performance are at the heart of the Great Traits framework. Today, that framework helps people perform, lead, and make a difference, whatever their role or pursuit.
Carolyn Waldo/Michelle Cameron, Olympic Gold Medalists
Mark Tewksbury, Olympic Gold Medalist
The Great Traits Framework
Get your edge.
Raise your performance.
Leave your mark.
Get your edge. Raise your performance.
Leave your mark.
Get your edge.
Raise your performance.
Leave your mark.
Great Traits is a practical framework for developing the traits and skills that drive performance, strengthen leadership, and shape how we show up in the world.
Built around 24 traits and the skills that bring each one to life, the framework provides a structured process for learning, practicing, applying and continually improving the way we perform.
The foundation for personal performance
The foundation for personal performance
The skills that strengthen leadership and relationships
The skills that strengthen leadership and relationships
The traits that define your impact and legacy
The traits that define your impact and legacy
One framework. Endless ways to grow.
24 Great Traits. Three areas of growth. Infinite potential.
One framework. Endless ways to grow.
24 Great Traits. Three areas of growth. Infinite potential.
Great Traits by the Numbers
Since 2008, Great Traits has moved from high-performance sport into organizations, industries and professions around the world.
Across business, education, sport, non-profit and professional organizations
Across business, education, sport, non-profit and professional organizations
Turning Great Traits into practical skills people can use
One framework. Thousands of people putting Great Traits into practice.
Great Traits by the Numbers
Since 2008, Great Traits has moved from high-performance sport into organizations, industries and professions around the world.
Since 2008, Great Traits has moved from high-performance sport into organizations, industries and professions around the world.
Across business, education, sport, non-profit and professional organizations
Across business, education, sport, non-profit and professional organizations
Turning Great Traits into practical skills people can use
One framework. Thousands of people putting Great Traits into practice.
