Great Traits began with an unlikely partnership.
Before the 1992 Summer Olympics in Barcelona, swimmer Mark Tewksbury came to Debbie Muir for technical help with his underwater kicks, starts, and turns.
What made the real difference wasn’t just technique, it was performance in the fullest sense:
These are the same skills that transfer anywhere — from the pool, to the workplace, to life itself.
Great Traits began with an unlikely partnership.
Before the 1992 Summer Olympics in Barcelona, swimmer Mark Tewksbury came to Debbie Muir for technical help with his underwater kicks, starts, and turns.
What made the real difference wasn’t just technique, it was performance in the fullest sense:
These are the same skills that transfer anywhere — from the pool, to the workplace, to life itself.
Great Traits began with an unlikely partnership.
Before the 1992 Summer Olympics in Barcelona, swimmer Mark Tewksbury came to Debbie Muir for technical help with his underwater kicks, starts, and turns. What made the real difference wasn’t just technique, it was performance in the fullest sense:
- The psychological edge
- The way leaders and coaches communicate and act
- The daily habits athletes must live
These are the same skills that transfer anywhere — from the pool, to the workplace, to life itself.
From Olympic gold to global leadership
Where Great Traits Began
From Olympic gold to global leadership
That work led to Olympic gold, and it sparked a bigger realization: the same principles that drive athletes to the podium can be applied by anyone striving for excellence. From that insight came The Great Traits of Champions: Fundamentals for Achievers, Leaders, and Legacy Leavers and, in 2008, the founding of Great Traits.
From a Book to a Movement
What started as a book became a movement — experiential keynotes, custom programs, and applied leadership training delivered across industries: finance, education, retail, non-profits, and beyond.
Wherever we worked, the approach was the same: performance is about more than knowledge. Like athletes, leaders must:
What started as a book became a movement — experiential keynotes, custom programs, and applied leadership training delivered across industries: finance, education, retail, non-profits, and beyond.
Wherever we worked, the approach was the same: performance is about more than knowledge. Like athletes, leaders must:
From a Book to a Movement
What started as a book became a movement — experiential keynotes, custom programs, and applied leadership training delivered across industries: finance, education, retail, non-profits, and beyond.
Wherever we worked, the approach was the same:
performance is about more than knowledge.
Like athletes, leaders must:
Train in real-time
Apply skills in their workplace
Perform under pressure
Evolving Performance
Over the years, Great Traits has grown from live workshops and the Corporate Champions Program into our signature Applied Leadership Training Program, reaching hundreds of professionals from 2019 to 2024. The results have been lasting—leaders still tell us how they continue to apply the traits in their careers today.
Partners in Performance
A Legacy of Collaboration since 2008
Today: The Great Traits Performance Series
Great Traits equips you with a framework that turns ambition into authentic leadership and challenges into results.
Great Traits equips you with a framework that turns ambition into authentic leadership and challenges into results.
Today: The Great Traits Performance Series
Now, through the Great Traits Performance Series, we’ve distilled everything we’ve learned into a practical framework.
The series is designed for individuals and teams who want to:
